Auxiliary Marketing

Auxiliary Marketing provides top marketing plans for the six Auxiliary Services units: Access, Dining, Health, Housing, Retail and Transportation. The department serves as a full-time in-house marketing firm that helps shape the brand of Auxiliary Services while highlighting the mission of creating the best possible Georgia Southern experience. The marketing team provides supplemental efforts needed to properly market the six divisions, increase departmental revenue, and deliver extraordinary programs and exceptional service.

Our services include:

Brand Strategy and Design
With the help of Auxiliary Marketing, each Auxiliary Services unit has its own unique identity. The established brand of each unit provides the opportunity for the divisions to represent their services and products in a distinguished manner. From brand logos and taglines to menu & product development, Auxiliary Marketing creates the best strategy for the best experience.

Creative Design
Auxiliary Marketing works closely with the six units to ensure proper creative strategies are in-line with the mission and identity of each brand. From print and digital advertisements to brochures, pamphlets and more, Auxiliary Services Marketing assists in every aspect of the creative design process for each unit of Auxiliary Services.

Event Planning
Whether it’s an upcoming event, campaign or special project, Auxiliary Marketing assists in the development and planning process of each Auxiliary Services program. It is our duty to provide quality services while matching the vision and needs of each unit of Auxiliary Services.

Social Media Management
One of the world’s most unique marketing tools is social media, and with the help of management systems, Auxiliary Marketing assists the six units in maintaining an engaging, interactive and creative presence on social media.

Website Management and Design
With the ever-changing role of technology, Auxiliary Services Marketing provides website management and design services for the six Auxiliary Services units. Each unit has its own web page with consistent content that connects the campus community.

Additional Services Include:
Email Marketing, Media Planning, Media Buying, and more!

Last updated: 10/30/2015