“A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo.”
Auxiliary Services has many brands over several departments within its division of Georgia Southern University. Professional staff are encouraged to maintain these standards across a variety of media and ensure their proper usage by student works and third parties.
Georgia Southern University
Auxiliary Services Departmental Icons
Last updated: 4/10/2019